EFFECTIVE IMPLEMENTATION OF CHECK UP PROGRAM, AS A MARKETING TOOL OF PAID MEDICAL SERVICES IN A MARKET ECONOMY
Preventive health diagnosis is the basis of modern preventive medicine, and, in accordance with the recommendations of the World Health Organization, should be held annually. One of the components of the preventive medicine concept are Check up programs - a comprehensive examination and diagnosis of the body. Check up minimizes the impact of risk factors and allows you to detect the disease at the earliest stage of development, when it has not yet caused significant harm to the body.
An increasing number of patients in our country are applying for paid medical services for the purpose of maintaining health, which indicates an increasing joint responsibility. In most medical organizations, paid medical services are performed in a streamed mode and the initial pool of services is formed either at the request of the patient or on the recommendation of a specialized specialist. Obviously, a purposeful comprehensive diagnosis in the chosen direction allows more accurate identification of problems and timely accurate diagnosis.
Madina M. Ospanova 1,
Ayan O. Mysayev 2, http://orcid.org//0000-0001-7332-4856
Department of Public Health,
1 Master student, specialty "Public Health"
2 PhD, Professor, Head of the Department of Public Health,
Semey State Medical University,
Semey, Republic of Kazakhstan;
1. Норма Check Up. Обследования Check Up в Мюнхене [Электронный ресурс]. URL: http://www.munich-medical.ru/ru/checkup/2014-11-20-20-10-36.html (дата обращения: 13.03.2018).
2. Обследования Check Up в Мюнхене [Электронный ресурс]. URL: http://www.munich-medical.ru/ru/checkup/2014-11-20-20-10-36.html (дата обращения: 16.03.2018).
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4. Check up. Перестраховка или необходимость? Страховая медицина [Электронный ресурс]. URL: https://www.7ya.ru/article/Check up-Perestrahovka-ili-neobhodimost/ (дата обращения: 13.03.2018).
5. Check up. Латвийский медицинский центр [Электронный ресурс]. URL: http://latmedcentrs.lv/ru/spec/ekspress_diagnostika_organizma_check_up_dlya_muzhchin__dlya_zhencshin... (дата обращения: 13.03.2018).
6. Check Up в Германии. 2018. [Электронный ресурс]. URL: http://www.radprax-germany.ru/ru/chek-ap/chek-ap-Check up-v-germanii.html (дата обращения: 16.03.2018).
7. Chek Up диагностика в Греции [Электронный ресурс]. URL: http://eltour.kz/chek-up-diagnostika-v-greczii.html (дата обращения: 19.03.2018).
8. Check Up на Кубе: диагностика, обследование организма [Электронный ресурс]. URL: http://cubamed.com.ua/lechenie/Check up/ (дата обращения: 13.03.2018).
9. Check up - онкологический скрининг [Электронный ресурс]. URL: http://www.checkup.su/CHECKUPCancerScreening/ (дата обращения: 16.03.2018).
10. Check up (чекап) - предупредительная диагностика серьезных заболеваний [Электронный ресурс]. URL: http://gormedosmotr.ru/checkup/ (дата обращения: 16.03.2018).
11. Check Up в Турции: медицинское обследование Чек Ап [Электронный ресурс]. URL: http://www.anadolumedicalcenter.ru/checkup/ (дата обращения: 13.03.2018).
12. Check up в Японии [Электронный ресурс]. URL: http://www.rusmedserv.com/japantreatment/checkup/ (дата обращения: 13.03.2018).
13. Check up [Электронный ресурс]. URL: http://alien-group.com.ua/meditsinskij-turizm/Check up (дата обращения: 16.03.2018).
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15. Halpin H.A., Morales-Suárez-Varela M.M., Martin-Moreno J.M. Chronic Disease Prevention and the New Public Health // Public Health Rev. 2010. Т. 32. № 1. С. 120–154.
16. Global action plan for the prevention and control of noncommunicable diseases // 2013.
17. Koopmans B. и др. Non-participation in population-based disease prevention programs in general practice // BMC Public Health. 2012. Т. 12. № 1. С. 856.
18. Labrecque L.I. и др. Consumer Power: Evolution in the Digital Age // J. Interact. Mark. 2013. Т. 27. № 4. С. 257–269.
19. Meyers S. The total picture: developing a patient experience. // Trustee. 2009. Т. 62. № 2. С. 18–22, 2.
20. Rust R.T., Moorman C., Bhalla G. Rethinking Marketing // Harvard Business Review, 88(1), 94-101.
References:
1. Norma Check Up. Obsledovaniya Check Up v Myunkhene [Elektronnyi resurs] [The norm of Check Up. Check Up in Munich]. Available at: http://www.munich-medical.ru/ru/checkup/2014-11-20-20-10-36.html (accessed: 13.03.2018). [in Russian]
2. Obsledovaniya Check Up v Myunkhene [Elektronnyi resurs] [Surveys Check Up in Munich]. Available at: http://www.munich-medical.ru/ru/checkup/2014-11-20-20-10-36.html (accessed: 16.03.2018). [in Russian]
3. Chto takoe Check Up i zachem on nuzhen zdorovomu cheloveku? [What is Check Up and why is it needed for a healthy person?] [Elektronnyi resurs]. Available at: https://republic.ru/posts/50748 (accessed: 20.03.2018). [in Russian]
4. Check up. Perestrakhovka ili neobkhodimost'? Strakhovaya meditsina [Check up. Reinsurance or necessity? Insurance medicine] [Elektronnyi resurs]. Available at: https://www.7ya.ru/article/Check up-Perestrahovka-ili-neobhodimost/ (accessed: 13.03.2018). [in Russian]
5. Latviiskii meditsinskii tsentr [Check up. Latvian Medical Center] Check up. [Elektronnyi resurs]. Available at: http://latmedcentrs.lv/ru/spec/ekspress_diagnostika_organizma_check_up_dlya_muzhchin__dlya_zhencshin... (accessed: 13.03.2018). [in Russian]
6. Check Up v Germanii 2018. [Check Up in Germany]. [Elektronnyi resurs]. Available at: http://www.radprax-germany.ru/ru/chek-ap/chek-ap-Check up-v-germanii.html (accessed: 16.03.2018). [in Russian]
7. Chek Up диагностика в Греции [Check Up Diagnostics in Greece] [Elektronnyi resurs]. Available at: http://eltour.kz/chek-up-diagnostika-v-greczii.html (accessed: 19.03.2018). [in Russian]
8. Check Up na Kube: diagnostika, obsledovanie organizma [Check Up in Cuba: diagnostics, examination of the body] [Elektronnyi resurs]. Available at: http://cubamed.com.ua/lechenie/Check up/ (accessed: 13.03.2018). [in Russian]
9. Check up - onkologicheskii skrining [Check up - cancer screening] [Elektronnyi resurs]. Available at: http://www.checkup.su/CHECKUPCancerScreening/ (accessed: 16.03.2018). [in Russian]
10. Check up - predupreditel'naya diagnostika ser'eznykh zabolevanii [Check up - preventive diagnostics of serious diseases] [Elektronnyi resurs]. Available at: http://gormedosmotr.ru/checkup/ (accessed: 16.03.2018). [in Russian]
11. Check Up v Turtsii: meditsinskoe obsledovanie [Check Up in Turkey: medical examination] [Elektronnyi resurs]. Available at: http://www.anadolumedicalcenter.ru/checkup/ (accessed: 13.03.2018). [in Russian]
12. Check up v Yaponii [Check up in Japan] [Elektronnyi resurs]. Available at: http://www.rusmedserv.com/japantreatment/checkup/ (accessed: 13.03.2018). [in Russian]
13. Check up [Elektronnyi resurs]. Available at: http://alien-group.com.ua/meditsinskij-turizm/Check up (accessed: 16.03.2018). [in Russian]
14. Burt T. Reinventing the patient experience. Satisfying customers can lead to continuous growth. Healthc. Exec. Т. 21. № 3. С. 8–12, 14.
15. Halpin H.A., Morales-Suárez-Varela M.M., Martin-Moreno J.M. Chronic Disease Prevention and the New Public Health. Public Health Rev. 2010. Т. 32. № 1. С. 120–154.
16. Global action plan for the prevention and control of noncommunicable diseases // 2013.
17. Koopmans B. и др. Non-participation in population-based disease prevention programs in general practice. BMC Public Health. 2012. Т. 12. № 1. С. 856.
18. Labrecque L.I. и др. Consumer Power: Evolution in the Digital Age. J. Interact. Mark. 2013. Т. 27. № 4. С. 257–269.
19. Meyers S. The total picture: developing a patient experience. Trustee. 2009. Т. 62. № 2. С. 18–22, 2.
20. Rust R.T., Moorman C., Bhalla G. Rethinking Marketing. Harvard Business Review, 88(1), 94-101.
Bibliography link
Оспанова М.М., Мысаев А.О. Оценка эффективности внедрения Check up программ, как одного из инструментов маркетинга платных медицинских услуг в условиях рыночной экономики / / Наука и Здравоохранение. 2018. 2 (Т.20). С. 107-114.
Ospanova M.M., Myssayev A.O. Effective implementation of check up program, as a marketing tool of paid medical services in a market economy. Nauka i Zdravookhranenie [Science & Healthcare]. 2018, (Vol.20) 2, pp. 107-114.
Оспанова М.М., Мысаев А.О. Нарықтық экономика шарттарында ақылы медициналық қызмет көрсетудің маркетинг құралдарының бірі ретінде check up бағдарламаларын енгізу тиімділігі / / Ғылым және Денсаулық сақтау. 2018. 2 (Т.20). Б. 107-114.