Background: Trust has proven to be a key element in all stages of the fight against the COVID-19 pandemic and a decisive element in the success of the worldwide vaccination campaign. Aim: The aim of this research is to study the level of public trust in various sources of information regarding COVID-19 in Kazakhstan and its association with COVID-19 vaccine uptake and socio-demographic characteristics in order to improve future information campaigns. Methods: Study design - cross-sectional, probabilistic sampling, taking into account the distribution of gender, age, territory, and type of residence in the general population of the Republic of Kazakhstan. The data collection tool was an adapted questionnaire with validated scales in Russian and Kazakh. Results: The level of trust in most sources of information is rather low. The most trusted category is “consultations with medical professionals”, which corresponds to an average level of trust with a mean score of 3.02 (95% CI: 2.94-3.09). The lowest level of trust was noted for “information from celebrities and social media influencers” - 2.12 (95% CI: 2.05-2.19). Conclusion: Constant dialog between trusted healthcare professionals and the community can be an effective strategy to promote healthcare campaigns, including promoting adherence and compliance with preventive regulations and guidance as well as vaccination uptake. Findings are important for understanding the necessary channels of health communication.
Аssel Е. Bukharbayeva1, Аkbope K. Myrkassymova1, Balnur А. Iskakova1, Аigulsum К. Izekenova1, Lyailya Z. Alekesheva1, Аssel К. Izekenova2, Мaral А. Yerdenova1, Baurzhan S. Zhussupov1, Кuanysh B. Karibayev1, Aigul A. Assen⁴, Lyazzat B. Amirova⁴, Sarkhytkul K. Musrepova⁴, Gaukhar А. Mergenova1,3, 1 JSC “Asfendiyarov Kazakh National Medical University”, Almaty, Kazakhstan; 2 “Kenzhegali Sagadiyev University of International Business”, Almaty, Kazakhstan; 3 Global Health Research Center of Central Asia (GHRCCA), Almaty, Kazakhstan; 4 City policlinic №7, Almaty, Kazakhstan.
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Bukharbayeva А.Е., Myrkassymova А.K., Iskakova B.А., Izekenova А.К., Alekesheva L.Z., Izekenova А.К., Yerdenova М.А., Zhussupov B.S., Karibayev К.B., Assen A.A., Amirova L.B., Musrepova S.K., Mergenova G.А. Cross-sectional study of the level of public trust in various sources of information regarding COVID-19 and its association with socio-demographic characteristics and COVID-19 vaccine uptake among Kazakhstani population // Nauka i Zdravookhranenie [Science & Healthcare]. 2023, (Vol.25) 4, pp. 24-32. doi 10.34689/SH.2023.25.4.003

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