Online ISSN: 3007-0244,
Print ISSN:  2410-4280
EFFECTIVE IMPLEMENTATION OF CHECK UP PROGRAM, AS A MARKETING TOOL OF PAID MEDICAL SERVICES IN A MARKET ECONOMY

Preventive health diagnosis is the basis of modern preventive medicine, and, in accordance with the recommendations of the World Health Organization, should be held annually. One of the components of the preventive medicine concept are Check up programs - a comprehensive examination and diagnosis of the body. Check up minimizes the impact of risk factors and allows you to detect the disease at the earliest stage of development, when it has not yet caused significant harm to the body.

An increasing number of patients in our country are applying for paid medical services for the purpose of maintaining health, which indicates an increasing joint responsibility. In most medical organizations, paid medical services are performed in a streamed mode and the initial pool of services is formed either at the request of the patient or on the recommendation of a specialized specialist. Obviously, a purposeful comprehensive diagnosis in the chosen direction allows more accurate identification of problems and timely accurate diagnosis.

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Оспанова М.М., Мысаев А.О. Оценка эффективности внедрения Check up программ, как одного из инструментов маркетинга платных медицинских услуг в условиях рыночной экономики / / Наука и Здравоохранение. 2018. 2 (Т.20). С. 107-114.

Ospanova M.M., Myssayev A.O. Effective implementation of check up program, as a marketing tool of paid medical services in a market economy. Nauka i Zdravookhranenie [Science & Healthcare]. 2018, (Vol.20) 2, pp. 107-114.

Оспанова М.М., Мысаев А.О. Нарықтық экономика шарттарында ақылы медициналық қызмет көрсетудің маркетинг құралдарының бірі ретінде check up бағдарламаларын енгізу тиімділігі / / Ғылым және Денсаулық сақтау. 2018. 2 (Т.20). Б. 107-114.


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