ASSESSING THE TRUST OF THE POPULATION OF KAZAKHSTAN IN SOURCES OF INFORMATION DURING THE PANDEMIC COVID-19
Introduction. The outbreak of a new, previously unknown infection caused by a strain of the SARS-CoV-2 coronavirus has become one of the challenges for public health in general and made its own adjustments to the lifestyle and private life of people dictated by coronavirus restrictions. At the same time, the population of the country had to adapt their behavior, including the decision to vaccinate, based on a large amount of information from various sources.
The aim. Study the level of public confidence in various sources of information about COVID-19 in Kazakhstan in order to improve subsequent information campaigns.
Materials and methods. Study design - cross-sectional, quota sampling, taking into account the distribution of gender, age, territory and type of residence in the general population of the Republic of Kazakhstan.
Descriptive statistical analyses were applied. The relationship between source of information and social-demographic variables (age, sex, and vaccination status) was tested using t-test. Statistical significance was set at p=0.05.
Results. The level of trust in most sources of information is rather low. The most trusted category is “consultations with healthcare professionals” (mean on a scale of 1 to 5 - 3.04, 95% confidence interval: 2.97 - 3.11). A low level of trust had such sources of information as “information from celebrities and influential people” - 2.08 (2.02-2.15), as well as “information from social networks such as Facebook, Twitter, YouTube, Telegram, WhatsApp, Instagram” - 2.29 (2.23-2.36).
Conclusion. The results of previous study showed that the effectiveness of communication in social networks involving famous people has its limitations. At the same time, the lack of trust that is common to almost all sources of information can undermine the efforts of public health professionals to communicate key messages to different population groups. During conducting information campaigns, it is necessary to look for ways to increase the trusting of important sources of information, as well as to segment the target audience depending on the trusting of them.
Аigulsym К. Izekenova 1, https://orcid.org/ 0000-0003-3850-8689
Аssel Е. Bukharbayeva 1, https://orcid.org/0000-0002-6170-1527
Baurzhan S. Zhussupov 2, https://orcid.org/0000-0002-8240-2753
Lyailya Z. Alekesheva 1, https://orcid.org/0000-0001-8663-5987
Мaral А. Erdenova 1, https://orcid.org/0000-0002-4375-9506
Balnur А. Iskakova 1, https://orcid.org //0000-0002-5862-5375
Аkbope K. Myrkassymova 1, https://orcid.org/0000-0002-2134-2494
Аssel К. Izekenova 3, https://orcid.org/0000-0003-3765-8036
Кuanysh B. Karibayev 1 https://orcid.org/0000-0002-5452-8076
Gaukhar А. Mergenova 1,4, https://orcid.org/0000-0003-4702-1944
1 JSC “Asfendiyarov Kazakh National Medical University”, Almaty c., Republic of Kazakhstan;
2 United Nations Children's Fund (UNICEF), Almaty c., Republic of Kazakhstan;
3 University of International Business", Almaty c., Republic of Kazakhstan;
4 Global Health Research Center of Central Asia (GHRCCA), Almaty c., Republic of Kazakhstan.
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Izekenova А.К., Bukharbayeva А.Е., Zhussupov B.S., Alekesheva L.Z., Erdenova М.А., Iskakova B.А., Myrkassymova А.K., Izekenova А.К., Karibayev К.B., Mergenova G.А. Assessing the trust of the population of Kazakhstan in sources of information during the pandemic COVID-19 // Nauka i Zdravookhranenie [Science & Healthcare]. 2022, (Vol.24) 2, pp. 15-23. doi 10.34689/SH.2022.24.2.002Похожие публикации:
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